India Business
Benetton perfumes add fragrance to sweaty summers
May 11, 2007 - 2:33:55 PM

New Delhi, May 11 - After chic clothes and fashion accessories, United Colors of Benetton has unveiled its new range of perfumes called 'Cotton' to make the hot, sweaty summers fresh and fragrant.

The new range is available in three variations - Woman, Man and Unisex.

The Benetton Group has signed an agreement with Selective Beauty, a Paris-based international cosmetic group, for the development and worldwide distribution of the perfumes.

'Cotton is an element that Benetton knows extremely well, as it is a source of inspiration for many ideas connected to its core universe of fashion and colour. These fragrances are in sync with the philosophy,' Patrick Mallek, export director of United Colors of Benetton, said while launching the new perfumes here late Thursday.

'Perfumes are a part of India's tradition and culture. Keeping in mind the potential and brand acceptability, we have come up with our new range, which is all about sensuality, simplicity and comfort,' added Mallek, who is also export manager of Selective Beauty.

These 'Cotton' perfumes would be available in all major retail stores and Benetton showrooms and would cost between Rs.995 and Rs.1,925.

Paris Designs, a concept store headquartered in the UAE that has a strong all-India distribution network of perfumes and accessories, has also joined hands with Benetton for distribution In India.

'Our endeavour has been to provide luxury at affordable prices and our association with United Colors of Benetton fragrance is a step in the same direction,' said Asif Siddique, CEO, Paris Designs.

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