India Business
De Bono training chain to teach Indian farmers
Mar 10, 2007 - 7:27:44 PM

Kolkata, March 10 - Inspired by the globally renowned lateral thinking expert Edward de Bono, his centre of thinking management is planning to reach out to rural India by introducing its cognitive training skills for the farmers to improve their mental skills.

'We are trying to come up with the rural training programmes for the farmers in Punjab, Haryana, Gujarat and Maharashtra. Talks are on with the union ministry of rural development and something positive will hopefully come up shortly,' Tushar Pathak, the business head of De Bono Centre of Innovation and Thinking Management - in India, told IANS.

Pathak spoke on the sidelines of a function to tie up with the NSHM Knowledge Campus here.

The Cognitive Research Trust - training would be first given to the school teachers in the rural areas. They will then disseminate their knowledge to their students.

'We think agriculture is the backbone of India. If we are able to introduce this tools and technique for the farmers it will help them find a greater perspective in their lives,' Pathak said.

Founded in 1969, CoRT is one of Edward de Bono's contributions to management sciences that aims at promoting and fostering creative thought. Bangladesh is one of the countries that benefited from this training.

The 60-lesson CoRT module is teaching millions of students in Europe and America.

Pathak said a comprehensive presentation on the de Bono tools and techniques has already been shown to the union ministry and there will be a discussion with the ministry March 17 for introducing this training in rural India.

'Earlier we didn't have any tie-up in eastern India. Now, since we have the Memorandum of Understanding - signed with the NSHM, we are hopeful about reaching out to the rural parts of eastern region,' Pathak said.

NSHM Knowledge Campus has tied up with DBCITM to create a knowledge hub in Kolkata.

De Bono's centre for cognitive training is now operating from Mumbai with six different training programmes and already has centres in Delhi, Bangalore and Chennai.

'We are looking for private sponsorships in India and also have plans to expand this chain in future,' said Edward De Bono, who came to Kolkata on Saturday to introduce the De Bono training tools in the NSHM Knowledge Campus.

He said the organisation is now working with Godrej on their retailing business and it's also going to tie up with IT major Wipro soon.

'Very recently we will be having a meeting with Azim Premji for introducing our tools in Wipro,' said Tushar.

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