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Soup – er way to raise awareness of Dementia
Apr 14, 2005, 16:16, Reviewed by: Dr.
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This is the first time that the Alzheimer’s Society has teamed up with a food company to promote their work, and the Society hopes that it will help raise awareness of dementia to a wide audience.
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By Alzheimer's Society, UK,
The much-loved childhood TV character, the Clanger’s Soup Dragon, is helping to spread the word about the work of the Alzheimer’s Society to a new ‘soup loving’ audience. Cartons of the New Covent Garden Soup Company’s April soup of the month will feature the Alzheimer’s Society’s favourite fundraising mascot, the Clanger’s Soup Dragon and details of how to contact the Society. This innovative idea is a soup-er way to tell people where they can get information and support if they are worried about dementia.
The new limited edition Clangers-inspired Spinach, Pea and Mint soup is available nationwide from 18th April until 15th May. This is the first time that the Alzheimer’s Society has teamed up with a food company to promote their work, and the Society hopes that it will help raise awareness of dementia to a wide audience.
Neil Hunt, chief executive of the Alzheimer’ Society said, ‘This is a novel way to highlight the work that we do at the Alzheimer’s Society. Over 750,000 people in the UK have dementia. We know that people who need our help often do not know how to get in touch with us. Having our logo on supermarket shelves is a fantastic opportunity to reach those who are worried about their memory or aren’t getting the support they need. It is great that the New Covent Garden Soup Company is helping us to reach these people.' 
- Alzheimer's Society, UK
www.alzheimers.org.uk
The Alzheimer’s Society has been granted a licence to use the cult 70s TV characters the Clangers for two years and Oliver Postgate and Peter Firmin, the makers of the series are fully behind this campaign.
Like all New Covent Garden Food Co.'s products, the Spinach, Pea and Mint soup is made using only fresh natural ingredients from planet earth and contains no artificial additives, flavourings or modified starches. For further information about New Covent Garden Food Co. and the delicious ever-changing range of products check out: http://www.newcoventgardenfood.com/
* The Alzheimer's Society is the UK's leading care and research charity for people with dementia and their carers.
* The Alzheimer's Society is the Medical Journalists’ Association Medical Charity of the Year. The Alzheimer's Society is the first organisation to win this award.
* Over 750,000 people in the UK have dementia. More than half have Alzheimer's disease
* Dementia affects one in 20 people over the age of 65 and one in five over the age of 80.
* There are 18,500 people in the UK under the age of 65 with dementia.
* For information and advice on Alzheimer's disease or other forms of dementia call the Alzheimer's Society national helpline on 0845 300 0336.
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