Ginger Hotels joins hands with Cafe Coffee Day
May 18, 2007 - 5:30:21 PM
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'We believe that this new offering will excite the new age traveller with the ease, affordability and opportunity it presents. There are also great synergies between these two powerful brands and this partnership reiterates our shared commitment to our customers,' Pani added.
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By IANS,
[RxPG] Bangalore, May 18 - Ginger Hotels, the GenNext smart basic hotels from Indian Hotels Company Limited -, announced its partnership with popular coffee chain Cafe Coffee Day Friday.
In the first phase of its partnership, the first Cafe Coffee Day outlets will be opened in the Ginger Hotel in Bangalore, Thiruvananthapuram and its soon-to-be-launched hotel in Nasik.
In the second phase, the outlets will be rolled out in the rest of the Ginger Hotels across the country. The stores will be accessible to hotel guests as well as outsiders.
Launched in June 2004, there are more than seven Ginger Hotels in the country.
Talking about the partnership with Cafe Coffee Day, Prabhat Pani, CEO of Roots Corporation Limited -, said: 'At Ginger, we have always strived to enrich the guest experience. Our association with Cafe Coffee Day is one such initiative.
'We believe that this new offering will excite the new age traveller with the ease, affordability and opportunity it presents. There are also great synergies between these two powerful brands and this partnership reiterates our shared commitment to our customers,' Pani added.
Naresh Malhotra, director of Cafe Coffee Day, said: 'This tie-up marks the coming together of two like-minded brands. We paved the way for far reaching changes in the consumer mindset by offering world-class coffee experience at affordable prices.'
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