RxPG News XML Feed for RxPG News   Add RxPG News Headlines to My Yahoo!  

Medical Research Health Special Topics World
 
  Home
 
 Careers 
 Dental
 Medical
 Nursing
 
 Latest Research 
 Aging
 Anaethesia
 Biochemistry
 Biotechnology
 Cancer
 Cardiology
 Clinical Trials
 Cytology
 Dental
 Dermatology
 Embryology
 Endocrinology
 ENT
 Environment
 Gastroenterology
 Genetics
 Gynaecology
 Haematology
 Immunology
 Infectious Diseases
 Metabolism
 Microbiology
 Musculoskeletal
 Nephrology
 Neurosciences
 Obstetrics
 Ophthalmology
 Orthopedics
 Paediatrics
 Pathology
 Pharmacology
 Physiology
 Psychiatry
 Public Health
 Radiology
 Rheumatology
 Surgery
 Urology
 Alternative Medicine
 Medicine
 Epidemiology
 Sports Medicine
 Toxicology
 
 Medical News 
 Awards & Prizes
 Epidemics
 Health
 Healthcare
 Launch
 Opinion
 Professionals
 
 Special Topics 
 Ethics
 Euthanasia
 Evolution
 Feature
 Odd Medical News
 Climate
  India Business
  India Culture
  India Diaspora
  India Education
  India Entertainment
  India Features
  India Lifestyle
  India Politics
  India Sci-Tech
  India Sports
  India Travel
 
 DocIndia 
 Reservation Issue
 Overseas Indian Doctor

Last Updated: May 17, 2007 - 8:46:52 AM
News Report
India Business Channel

subscribe to India Business newsletter
India Business

   EMAIL   |   PRINT
'Magik' to revolutionise animation filmmaking in India
Mar 30, 2007 - 9:53:54 AM
Adlabs Films plans to make two films in 2008 - one will be on popular Tamil superstar Rajanikanth and another for children's apparel retailing brand Gini & Jony.

Article options
 Email to a Friend
 Printer friendly version
 India Business channel RSS
 More India Business news
[RxPG] New Delhi, March 30 - Indian filmmakers, who have so far ignored animation films, are now endorsing them in a big way and the latest to join the race is Media Factory India which is going to invest $5 million in its animated 3-D film 'Magik'.

'The film is India's answer to a 'Finding Nemo' or a 'Shrek'. So far the only landmark or milestone in India has been 'Hanuman'. It has created history by being 'the first' animation film, even though it has been made on an obsolete technology called 2D Cell animation,' said Aashish Chanana, CEO of Media Factory India.

'We would be the first one to use the latest 3D animation - - a much more complex, more expensive and surely a real to life technology,' Chanana told IANS.

Chanana and his team are working on the film, revolving around lives of five children, for the last two years at their studio in Mumbai.

'Normally, an animated film takes three to five years for completion. The entire process is divided into three years, first the pre-production part, then the asset building where the actual characters are created and finally the animation and special effects part.

'Media Factory is the only animation studio in India, which also provides holistic content. The first fully made 3-D animated film 'Magik' would be ready for release next year - and is currently in the production stage,' Chanana said.

Talking about the cost of the film, he said: 'Good animation films cost anywhere from $30 million to $100 million in Hollywood. Our budgets are surely not as high as that but, yes, it is surely much higher than the regular live action films in Bollywood and hence promise recoveries from a worldwide release.'

Apart from 'Magik', Media Factory has completed two Hollywood movies with special effects and is working on another project, where it is creating an alien in the form of a 'lizard man', similar to the one created for 'Jurassic Park'.

'Also we have an offer from a multinational to produce 10 animated films,' said Chanana, though he refused to divulge the names of the Hollywood production houses or directors.

Media Factory is also doing special effect for Ravi Chopra's 'Bhootnath' starring Amitabh Bachchan and also for an ad film featuring Sanjay Dutt.

The company is looking at partners for specific projects. It is talking to venture capitalists for a stake sale. 'We are evaluating both the options but nothing has been finalised yet,' added Chanana.

According to a report, the Indian animation industry is going to be worth $1 billion by 2010-2014.

Other big players who have jumped into the animation bandwagon are B.R. Films, whose 'Krishnaleela' is lined up for May release, and Shemaroo Entertainment with 'Ghatothkach: Master of Magic', to hit screens late this year.

UTV Software Communications is making four animation films including a $20 million film in co-production with Hollywood actor Will Smith's production house Overbrook. It has also teamed up with Porchlight Pictures to co-produce a $10 million film.

Adlabs Films plans to make two films in 2008 - one will be on popular Tamil superstar Rajanikanth and another for children's apparel retailing brand Gini & Jony.

Percept Picture Company is meanwhile working on the sequel of 'Hanuman' and planning to release it during Diwali festivals.





Related India Business News
11 Indian firms to set up manufacturing units in China
Draft bill to amend Companies Act under preparation
Spanish firm prefers India to China for joint venture
Only foreign vacations please: Outbound travel booms
New twist in Gurgaon SEZ protest
Indian Inc leaders to head for Cannes
SBI Mutual Fund to tap infrastructure opportunities
Probe ordered on tax breaks of Tendulkar, Gavaskar
BIG 92.7 FM to promote 'Jhoom Baraabar' songs
Sun Micro, Tech Mahindra join hands for IPTV services

Subscribe to India Business Newsletter
E-mail Address:

 Feedback
For any corrections of factual information, to contact the editors or to send any medical news or health news press releases, use feedback form

Top of Page

 
© All rights reserved 2004 onwards by RxPG Medical Solutions Private Limited
Contact Us