Reebok to give away 10,000 shoes to promote running
May 15, 2007 - 10:03:36 PM
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'It's about time to make a bold stance and bring the fun back into running and invite consumers of all levels of athletic ability to participate,' Reebok managing director Subhinder Singh Prem said.
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By IANS,
[RxPG] New Delhi, May 15 - Reebok, one of the world's leading sports brands, Tuesday launched its global movement 'Run Easy', aiming to 'redefine' people's views on running.
In a move to encourage consumers to join the global campaign the company will give away 10,000 pairs of shoes in the first phase.
Reebok's 'Run Easy' Vans, with their expert trainers will move around popular jogger parks in select cities like New Delhi, Mumbai and Bangalore, demonstrating the spirit of 'Run Easy'. The trainers will start with warm-ups followed by short runs where in critical aspects like breathing patterns and foot movements would be taught.
The campaign, launched at Leisure Valley in Gurgaon, drives home the message that running should be about enjoying the ride.
'It's about time to make a bold stance and bring the fun back into running and invite consumers of all levels of athletic ability to participate,' Reebok managing director Subhinder Singh Prem said.
'The Reebok 'Run Easy' movement is a unique initiative aiming to redefine people's perception about running as a sport merely for the fittest. We want to enhance our association with consumers of all levels of athletic ability and want to promote running as every one's sport,' said Prem.
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