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Last Updated: May 17, 2007 - 8:46:52 AM
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A car visor that doubles as TV screen
Apr 3, 2007 - 6:13:36 PM
Content will play a critical role in order to make the venture not only viable but exciting too, the promoters say.

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[RxPG] Chennai, April 3 - California Software Company Limited -, a Chennai-based tech firm, has partnered with a Chinese company to develop a car window visor that can also act as a small television screen.

Adding value to the electronic visor or sun shield, the company has incorporated a flash player in the device. Its content can be changed in real time using the Internet, supported by a data-centre.

Such units can be placed in taxis and golf carts where products and services can be displayed. While passengers of the cab can watch a film or a music video, the visor-cum-TV can also telecast advertisements.

'California Software is always looking for niche markets and this - software has enabled us to expand and use our technology capabilities to put us on the map in software innovation,' Calsoft managing director and CEO S. Sam Santhosh said in a statement Tuesday.

Said U-Eyes Media Technology - CEO Edmund Wu: 'Realising that our Smart Mobile TV required a company with very high software innovative capabilities and cutting edge technology, California Software was our option.

'This partnership has enabled us to create a new and unique medium for entertainment,' he added.

Founded in 1992, Calsoft has development centres at Chennai and Bangalore in India and Pleasanton -, Boston and Omaha in the US.

U-Eyes Media Technology - is a leader in the latest of wireless technology, delivering digital video and flash content displayed on an LCD screen using cellular digital network services and a web-based broadcast portal to remotely control the system.

The company plans to distribute 'Smart Mobile TV' visors to cabs plying in China.

Content will play a critical role in order to make the venture not only viable but exciting too, the promoters say.

U-Eyes have already tied-up with an advertising agency for the content.

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